Audience Personalization Analyst | Undutchables
Undutch & Able

Audience Personalization Analyst

Hilversum, reference 2021-01687

Job description

The position will sit in Audience Targeting/Personalization team (part of Marketing Science). The mission of the team is to personalize targeting for our communications to win members and grow our business. For this role, you will work with and across many different functions in EMEA and Global. Close stakeholders include (but not limited to) Consumer-Direct-Marketing, Member Growth team, Consumer Constructs, Operations and Global Audience Targeting and Data Science team. You will need to be comfortable with ambiguity, managing relationships on multiple levels and prioritizing in a matrix organization.
You will:
· Play a consultant role in guiding stakeholders to find the most optimal audience targeting
· strategy based on insights
· Provide advice in shaping the right audience brief
· Collaborate with partners from Global team and Operation teams to delivery audience
· Conduct analyses to assess the effectiveness of targeting strategy (iterate and learn)
· Drive the standardization and automation process in audience targeting (e.g. enrich selfserve
· capabilities with better tooling)

Requirements

The ideal candidate will have a history of developing targeting strategies for marketing programs, testing hypothesis, executing analysis, and iterating to learn and optimize marketing campaigns. They will also need to develop a strong understanding of technical processes and delivery methods, so they can deliver custom audiences via SQL-based processes as needed, and combine existing capabilities to deliver on new business opportunities.
· You have a Bachelor’s / Master degree in marketing, behavioral sciences, psychology, statistics or economics with around 2 years' business experience in the areas of consumer insights, marketing analytics and targeted communications program management.
· You have hands on experience creating, testing and maintaining SQL queries for audience selection in partnership with marketing or digital commerce teams.
· Experience in leading projects from the start to the very end, comfortable with collaborating with multiple stakeholders/teams
· You have knowledge of database querying tools such as SQL, SQL Hive or similar, knowledge of statistical software (Python, R) and experience working with data management, data processes and flows in large scale systems. You have knowledge of best practices & current trends in digital marketing communication and CRM targeting strategy for retail, digital commerce, or mobile apps preferred.
· You have strong communication skills, including the ability to explain complex technical processes to the nontechnical partners.
· Must have ability to manage multiple tasks and priorities in a dynamic environment and the ability to work independently and in a distributed team.
· Experience powering targeted marketing campaigns through email marketing, Facebook, Google,and other publishers is preferred.

Working conditions

This concerns a temporary role for around 6 months to a year. We offer a competitive salary depending on experience.

Salary from: €3355,-
Salary to: €5054,-

Work location

Hilversum

Company description

This international company is a big player in retail.

Good to know

If you are interested in this vacancy, you can apply by clicking on the button above. Your application will be sent directly to the recruiter in charge. IMPORTANT: if you are not yet registered with Undutchables we kindly ask you to do so. Your information will be handled in the strictest confidence and your CV will not be sent to a company unless you have given prior permission.We will invite you for an extensive interview, as soon as any potential job opportunities arise. We will advise you on issues regarding employment in the Netherlands. Then, if possible, we will introduce you to a prospective company and provide support during the selection procedure.

Recruiter contact

Lynn Braat, Undutchables Eindhoven
lynn.braat@undutchables.nl
+31 (0)6 185 274 16
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Want to apply?

Recruiter contact

Lynn Braat
Undutchables Eindhoven
E: lynn.braat@undutchables.nl
T: +31 (0)6 185 274 16

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