Chief Marketing Officer | Undutchables
Undutch & Able

Chief Marketing Officer

Nederland, reference 2022-01216

Job description

As part of their growth strategy, they need to shift their marketing focus and are looking for the right person to lead this transformation and join their leadership team. This is a new role within the organization. You will be accountable for the rebranding of the company and telling a refreshed, impactful story to the market, existing and new customers and partners as well as current and future talent. This will include:
o Defining the brand, product & marketing strategy
o Designing, executing, measuring, and improving the effectiveness of all the marketing activities
o Driving customer acquisition using different methods with in-bound lead generation as a key focus.
o Collaborating closely with the sales team to develop content and tools that will nurture leads through the funnel.
o Developing clear positioning and messaging for key features, audiences, and use cases and apply it to assets and activations across channels
o Using your knowledge of Market and competitor landscape to brief sales and product teams on key developments that may inform strategy.
o
This position offers the opportunity to envision and build a world class team as its leader, as the business will be scaled over the next 18 – 24 months and beyond.

Requirements

· 8+ years of product and performance marketing experience for B2B SaaS companies
· Experience of intelligently investing on PPC and display platforms to drive leads
· Experience in building a marketing function from the ground up
· Experience re-positioning a company’s brand
· Exceptional knowledge of CRM and Marketing Automation and analytics platforms – Hubspot and Google Analytics preferred
· Proven expertise in leveraging SEO based strategies and tactics to drive web traffic
· Proven delivery as a team player and culture builder
· Has the strategic chops to architect a marketing strategy / plan AND, at the same time, the executional skills and humility to roll up sleeves and dig the trenches necessary to execute the plan, since we are lean team who hustle to deliver outcomes how does marketing team look like?
· You are a team player, humble with integrity, hungry and savvy.
· Experience & proven success leading a marketing team and repositioning a company’s brand in SAAS B2B space, winning through differentiation, not price.
· Being an accomplished Brand Storyteller who can strategically build the brand by increasing awareness to drive leads and ultimately conversion to sales
· Being a capability Builder who will deploy robust solutions (people and technology) that will reach across the business and accelerate marketing, life cycle management and customer experience
· Being a visionary who can see around corners and have the ability to see 3-5 years into the future.
· Having superb analytical skills infused with nuanced intuition
· Fluency in English (C1/C2)

Working conditions

We offer a competitive salary depending on experience.



Salary from: €7000,-
Salary to: €9500,-

Work location

Nederland

Company description

This international SaaS company provides in Workflow Platforms.

Good to know

If you are interested in this vacancy, you can apply by clicking on the button above. Your application will be sent directly to the recruiter in charge. IMPORTANT: if you are not yet registered with Undutchables we kindly ask you to do so. Your information will be handled in the strictest confidence and your CV will not be sent to a company unless you have given prior permission.We will invite you for an extensive interview, as soon as any potential job opportunities arise. We will advise you on issues regarding employment in the Netherlands. Then, if possible, we will introduce you to a prospective company and provide support during the selection procedure.

Recruiter contact

Lynn Braat, Undutchables Amsterdam
lynn.braat@undutchables.nl
+31(0)618527415
Back to overview

Want to apply?

Recruiter contact

Lynn Braat
Undutchables Amsterdam
E: lynn.braat@undutchables.nl
T: +31(0)618527415

Apply

Are you already registered with Undutchables?

Subscribe to our Newsletter and/or Job Alert

Would you like to receive our Undutchables Newsletter? In this newsletter we will give you guidance on working in the Netherlands and working with internationals, let you know about upcoming events and share interesting articles. And do you wish to stay up to date about our latest vacancies? Subscribe now to our job alert to get the newest vacancies sent straight to your inbox.

Candidate
Customer
Indicate here what you want to receive:
I want to receive a newsletter
I want to receive a job alert