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Insights from the French Chamber of Commerce in the Netherlands' interview with Emmanuèle van Houdenhoven-Collard, Sales & Recruitment Manager at Undutchables
In a recent interview by the French Chamber of Commerce in the Netherlands, our Sales & Recruitment Manager Emmanuèle van Houdenhoven-Collard, shared insights into the differences between the Dutch and French markets and how to successfully build your business in the Netherlands. With specific experience in both countries, and with years of expertise built up by seeing the markets up close, Emmanuèle has a unique perspective that can help you establish your business across borders and translate the market expectations into success.
To read the original article in French click here. To read the English translation please continue reading below.
Over the past thirty years, the Dutch labor market has evolved from being already open to becoming hyper-connected, more flexible, and much more internationalized. Three major developments stand out.
First, the rise of part-time work as both a social and economic norm, particularly strong in the Netherlands compared to the rest of Europe. Second, the increasing flexibility of employment forms, with more temporary contracts, interim work, and mobility. Third, the deliberate integration of international talent, notably through programs for highly skilled migrants and the “recognized sponsor” system, which has made hiring non-EU professionals much more structured.
For international talent, the shift has been especially visible since the 2000s. The country strengthened its position as a knowledge economy and created specific pathways to attract skilled professionals. Today, demand remains strong: talent shortages (particularly in scientific and niche fields) continue to weigh on the Dutch economy, and companies are increasingly recruiting beyond national borders to address them.
The expatriate tax benefit—the 30% ruling—perfectly illustrates this evolution. In the 1990s and 2000s, the Netherlands made a clear strategic choice to open up to international talent. The 30% ruling was designed precisely for that purpose: to offset relocation costs and make the country attractive despite relatively high taxation. At that time, the consensus was simple: “We need international talent to remain competitive.”
Tensions gradually emerged in the 2010s and early 2020s. With globalization, the rise of scale-ups, and the growth of tech hubs (Amsterdam, The Hague, Eindhoven), the number of international workers increased significantly. This led to perceptions of tax inequality, housing pressure, and broader political debate around the “expat advantage.” In 2024, the government attempted to gradually reduce the benefit (30% → 20% → 10%). The reaction from the business community and international companies was immediate, as this directly impacted the country’s attractiveness and its ability to recruit scarce talent.
Studies showed that this reduction negatively affected the business climate and increased administrative complexity.
Today, the consensus is no longer ideological but pragmatic: yes, the 30% ruling should be better regulated, but it remains essential for attracting companies and international talent. The Netherlands has moved from a logic of full openness to a more balanced approach between attractiveness and social acceptability.
What makes the Dutch market unique is the combination of several characteristics rarely found together at this level in Europe: a very open economy, high wealth levels, widespread use of English in professional environments, extensive part-time work, and structural labor shortages.
GDP per capita is significantly higher than the EU average: in 2024, it was around €63,000—more than one and a half times the European average. The Netherlands is the 4th richest EU country in terms of GDP per capita (CBS), combining international openness with labor scarcity.
Another distinctive feature is that the market is both highly pragmatic and very direct. Companies often recruit with less formality than in France but have strong expectations regarding autonomy, cultural fit, and clarity.
The role of part-time work is also exceptional: about 42% of employed people worked part-time in 2023, the highest rate in the eurozone according to the IMF, with a particularly large gap among women (OECD). This significantly impacts how teams are organized, careers are structured, and recruitment strategies are designed.
A foreign company must first understand that in the Netherlands, a global brand alone is not enough to attract talent—it must also be locally understandable and relevant. In a market where two-thirds of companies report labor shortages, candidates have the upper hand. Employers are already responding by improving working conditions and increasing automation.
In practical terms, this means clearly defining the employer value proposition: mission, management style, flexibility, career prospects, and compensation package.
Transparency about salary and conditions is also essential, as pay transparency is becoming a key attraction factor.
Companies must also account for the mandatory holiday allowance (8% of annual gross salary, roughly equivalent to a 13th month). It is advisable not to include this in the advertised salary to avoid confusion or disappointment when the first payslip arrives.
Staying up to date with Dutch labor law is crucial, including the regularly increasing minimum wage (updated every six months—€2,549.40/month as of January 1, 2026, based on a 40-hour workweek) and applicable tax rates.
Additionally, offering a clear hybrid or remote work policy and emphasizing autonomy is key. Recruitment tone should also be adapted: more direct, simpler, and less “corporate marketing.” Experience tends to be valued more than degrees.
For non-European candidates, companies must also be well-versed in immigration processes, especially highly skilled migrant (HSM) regulations and recognized sponsorship.
In practice, for standard corporate roles, recruitment in the Netherlands is often faster and more straightforward than in France, although it depends on the role.
France remains more procedural and hierarchical; for example, a SmartRecruiters benchmark places the median time-to-hire at 39 days. In the Netherlands, labor shortages tend to shorten hiring cycles to avoid losing candidates.
However, when factors like visas, relocation, compliance, or international approvals are involved, timelines can become longer. The most accurate comparison is: faster hiring processes in the Netherlands, but potentially more complex onboarding for international talent.
Companies should adapt by reducing the number of steps, providing quick feedback, making decisions faster, and avoiding simply exporting French-style processes.
In a tight market, slow processes are often perceived as a lack of clarity or commitment. The companies that succeed combine speed, transparency, and quality interaction.
Yes—and they are significant.
The first major difference is the cost and complexity of sick leave. In the Netherlands, as part of a permanent contract, employers must generally continue paying a sick employee for up to two years and have strong reintegration obligations. Notably, employees do not need a medical certificate immediately to take sick leave.
In France, sick leave is largely covered by social security benefits, supplemented by the employer depending on the situation. For French companies entering the Dutch market, this is often the biggest cultural, legal, and financial shock.
The second difference concerns termination of contracts. In France, dismissal procedures are highly formalized. In the Netherlands, the system is also protective but structured differently: depending on the reason, employers must go through either the UWV or the courts. In the context of terminating an employment contract, the “Polder model” and the Dutch culture of consultation and compromise come to life: in practice, dialogue and negotiation are prioritized over unilateral decisions or direct conflict.
The employer and the employee seek to mutually agree on the terms of departure; this is referred to as a termination agreement (vaststellingsovereenkomst / settlement agreement). Both parties negotiate elements such as severance pay, the notice period, continued pay (garden leave), or the characterization (wording) of the departure. The specific goal is to avoid court proceedings or a contentious dismissal through the UWV.
There are also strict rules regarding temporary contracts: after three consecutive contracts or three years, the contract generally becomes permanent.
The third difference relates to probation periods and fixed-term contracts. In the Netherlands, there is no probation period for contracts of six months or less, one month for contracts between 7–24 months, and two months for longer contracts or permanent contracts. In France, probation periods are more widely used but follow different rules depending on contract type and collective agreements.
Since the 1990s, recruitment has shifted from being CV-, network-, and job-ad-driven to being data-driven, using ATS systems, job boards, LinkedIn, active sourcing, and now generative AI and automation tools.
In the Netherlands, this evolution has been accelerated by talent shortages, internationalization, and digital maturity. Recruitment has become more marketing-driven, more analytical, and more focused on candidate experience.
With AI, we are entering a new phase. AI already helps with writing job ads, sourcing, screening, scoring, forecasting, and automating recruitment workflows. However, it does not make the market simpler: while it speeds up processes technically, it also raises legal, ethical, and reputational concerns.
At the European level, this is critical: the AI Act, which came into force on August 1, 2024, classifies AI systems used in employment as high-risk, subject to stricter regulations.
In other words, AI does not replace HR responsibility—it increases it.
Overall, the Dutch labor market is more open, tighter, more direct, and often more agile than the French market, but it requires employers to have a much stronger understanding of the local framework—especially regarding sick leave, contracts, immigration, and now the use of AI.
If you are interested in getting in touch with Emmanuèle for more tailored insights into the labor market in the Netherlands and how your company can successfully navigate this, you can reach out to her here.
Our team would be happy to share their expertise to help you get the answers you are looking for. Feel free to contact us about your situation and any questions you may have.
We look forward to hearing from you!
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